About us

Over 60 years of mortgage financing experience.

Our Executive Team

Founded by business entrepreneurs with over 60 years of collective experience in conventional residential and commercial loan experience.
We operate at the leading edge of the real estate industry but with a conservative and diligent approach to each of our ventures.

Gregg Bernstein

Principal

Gregg Bernstein serves as Co-Principal of Rodeo Lending, a real estate mortgage lending firm and as the Co-Fund Manager of Westridge Lending Fund, LLC., a commercial debt fund specializing in business purpose real estate financing. Gregg has extensive experience in real estate finance, general residential and commercial real estate investing, extensive healthcare related real estate and business operations, general finance, management, and business development. In addition, Gregg currently serves as a co-manager of two other real estate bridge lending funds: HIF Lenders II, which has completed its investment period; and HIF Lenders I, which successfully concluded in 2016. Gregg is co-owner and Chief Executive Officer of Rodeo Capital, Inc., a California licensed broker of private and conventional real estate loans located in Los Angeles, California. Since 2010, Gregg has been involved in excess of $650,000,000 of private money loans. Previously, Gregg served as a co-founder and Vice President of Operations for one of the largest independent long-term care pharmacies in California. Over a period of 11 years Gregg helped grow the company from a start-up to a successful operator with over $60,000,000 in annual revenues and over 200 employees. Gregg earned his B.A. in Economics and History from the University of California at San Diego and currently holds a California Real Estate Broker License and National Mortgage Licensing Service certification. Gregg enjoys spending time with his wife and 2 children, supporting several charities, and has a passion for admiring and collecting classic cars.

Richard Katz

Principal

Richard A. Katz serves as Co-Principal of Rodeo Lending, a real estate mortgage lending firm and the Co-Fund Manager of Westridge Lending Fund, LLC. a commercial debt fund specializing in business purpose real estate financing. Rodeo Lending and Westridge Lending Fund specialize in residential fix and flips, residential rentals, as well as multi-family, office, retail, light industrial, self-storage, hospitality, skilled nursing homes, assisted living, and many more. Loans from $100,000.00 to $15 million. Richard has been involved in excess of $1,000,000,000 of private money loans. As a graduate from Babson College in Wellesley, Massachusetts, Richard earned a Bachelor of Science degree in Marketing, Economics and Entrepreneurship. Richard has extensive experience in real estate finance, residential and commercial real estate management, general finance, management, economic cycles, and business development. He speaks about the private lending industry and real estate market throughout the country. Previously, Richard was the co-founder and CEO of a nationally recognized toner cartridge and inkjet manufacturer. Having built the company from scratch, he helped it to become one of the largest independent producers in the country. Richard is a black belt in karate and enjoys spending time with his wife and three kids.

Join Our Team

Want to be part of our team? email us your resume.

11601 Wilshire Blvd. Suite 2410 Los Angeles CA 90025
Office:  310.400.5903  |  Fax:  310.822.7557  |  CFL License: 60DBO-79857