About us

Over 60 years of mortgage financing experience.

Founded by business entrepreneurs with over 60 years of collective experience in conventional residential and commercial loan experience.
We operate at the leading edge of the real estate industry but with a conservative and diligent approach to each of our ventures.

Our Executive Team

Over 60 years of mortgage financing experience.

Gregg Bernstein


As a University of California, San Diego graduate, Gregg earned a Bachelor of Arts degree in Economics and History in 1991. He holds a California Real Estate Broker License and a National Loan Originator’s License. Gregg has extensive experience in general finance, business development and management, real estate finance, and general residential and commercial real estate. He has been the CEO of RAVA Capital, Inc., a mortgage broker and lender in Westwood, Los Angeles that has served the community with residential and commercial conventional and private money loans.
In 1993, Gregg co-founded the largest Long Term Care Pharmacy in California, and as its Vice President of Operations over the span of 12 years, he helped the company grow from a start-up to an established company with over 250 employees and over 60 million dollars of annual revenue. Gregg enjoys traveling and playing tennis and golf.

Richard A. Katz


Richard A. Katz serves as Co-Principal of Rodeo Lending, a real estate mortgage lending firm and the Co-Fund Manager of Westridge Lending Fund, LLC. a commercial debt fund specializing in business purpose real estate financing. Rodeo Lending and Westridge Lending Fund specialize in residential fix and flips, residential rentals, as well as multi-family, office, retail, light industrial, self-storage, hospitality, skilled nursing homes, assisted living, and many more.  Loans from $100,000.00 to $15 million. Since 2012, Richard has been involved in excess of $1,000,000,000 of private money loans.

As a graduate from Babson College in Wellesley, Massachusetts, Richard earned a Bachelor of Science degree in Marketing, Economics and Entrepreneurship. Richard has extensive experience in real estate finance, residential and commercial real estate management, general finance, management, economic cycles, and business development. He speaks about the private lending industry and real estate market throughout the country.  Previously, Richard was the co-founder and CEO of a nationally recognized toner cartridge and inkjet manufacturer. Having built the company from scratch, he helped it to become one of the largest independent producers in the country. Richard is a black belt in karate and enjoys spending time with his wife and three kids.

Join Our Team

Want to be part of our team? email us your resume.

11601 Wilshire Blvd. Suite 2410 Los Angeles CA 90025
Office:  310.400.5903  |  Fax:  310.822.7557  |  CFL License: 60DBO-79857