GOING
BEYOND
TO:

Empower you.

Enhance lives.

Transform properties.

Rodeo Lending

Founded by two leading business entrepreneurs with over 60 years of collective experience in real estate financing, Rodeo Lending exceeds traditional expectations through creative lending solutions to help people succeed in their real estate investments.

Rodeo Lending is a team of unparalleled real estate experts at the intersection of real estate and financing that empower people, enhance communities, and transform visions into realities.

We value you.

We believe

Trust is Crucial. People Matter. Quality Always. Agility Wins.
Our team works with the speed and assurance that come from having shared goals with our customers. We strive to have the knowledge we need to achieve your dreams, the empowerment to act upon them when others wouldn’t, and the transparency required to build long-term relationships.
When More Matters, We Go Beyond.

Our financial capabilities go beyond traditional financing to meet the most unique needs of our customers, from construction loans to project management and problem-solving.

We’re troubleshooters by nature and by training, so you can count on us to step in and step up at any point of your real estate venture to fix issues and find solutions quickly and completely.

We Aren’t Just a Lender. We’re a Partner.

Rodeo Lending is unmatched when it comes to expertise, reliability, creativity, and availability. We have over 60 years of collective experience and have continued to enter uncharted territories with determination and dedication to ensure we go beyond your expectations.

We are real people, offering real tailored solutions for you. We understand the process, the industry, and that you aren’t like everyone else. Therefore, we aim for ways to say yes to you regardless of complexity, making it easy and enjoyable to do business with us.

Ready to transform your vision into reality?

Our executive team

Richard A. Katz

Manager

Richard A. Katz serves as the Co-Fund Manager of Westridge Lending Fund, LLC., a commercial debt fund specializing in business purpose real estate financing. Richard has extensive experience in real estate finance, residential and commercial real estate management, general finance, management, economic cycles, and business development. In addition, Richard currently serves as a co-manager of two other real estate bridge lending funds: HIF Lenders II, which has completed its investment period, and HIF Lenders I, which successfully concluded in 2016.

Richard is co-owner and President of Rodeo Capital, Inc., a California licensed broker of private and conventional real estate loans in Los Angeles, California.

Since 2012, Richard has been involved in more than $1,000,000,000 of private money loans.

Gregg Bernstein

C0-Fund Manager

Gregg Bernstein serves as the Co-Fund Manager of Westridge Lending Fund, LLC., a commercial debt fund specializing in business purpose real estate financing. Gregg has extensive experience in real estate finance, general residential and commercial real estate investing, general finance, management, and business development. In addition, Gregg currently serves as a co-manager of two other real estate bridge lending funds: HIF Lenders II, which has completed its investment period, and HIF Lenders I, which successfully concluded in 2016.

Gregg is co-owner and Chief Executive Officer of Rodeo Capital, Inc., a California licensed broker of private and conventional real estate loans located in Los Angeles, California.

Since 2012, Gregg has been involved in more than $1,000,000,000 of private money loans.

Join our team today!

Be a part of a dynamic, growing team that helps people bring their real estate dreams to life.

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Rodeo Lending